How to run a cron job in laravel?

Develop a small module that basically sends a congratulatory email to users on their birthday, everything works fine but now I would like this email to be sent automatically every day at midnight, following a tutorial along with the documentation of laravel cree a comando that makes me this function, register this in kernel but now I'm not sure how to continue.

According to the tutorial that I follow, I have to start the Laravel Scheduler to run the cron, according to this line of code.

* * * * * php /path/to/artisan schedule:run 1>> /dev/null 2>&1

But I'm not sure if this is executed on the server console where my system is hosted. It's the first time I try this and I do not know how to proceed.

This is my file where I register the command:

class HappyBirthday extends Command
{
    /**
     * The name and signature of the console command.
     *
     * @var string
     */
    protected $signature = 'emails:birthday';

    /**
     * The console command description.
     *
     * @var string
     */
    protected $description = 'Envia un email de Cumpleaños a los usuarios';

    /**
     * Create a new command instance.
     *
     * @return void
     */
    public function __construct()
    {
        parent::__construct();
    }

    /**
     * Execute the console command.
     *
     * @return mixed
     */
    public function handle()
    {
        $users = Employee::where('CONDICION', '=', 'A')->get();

        foreach($users as $user){

            $toDay    = Carbon::now('America/Caracas');
            $toDay    = $toDay->format('m-d');
            $dateUser = new Carbon($user->FECHA_NAC);
            $dateUser = $dateUser->format('m-d');

            if($toDay == $dateUser){

                Mail::to($user->EMAIL)->send(new Birthday($user));

            }

        }

        $this->info('Los mensajes de felicitacion han sido enviados correctamente');
    }

}

And so I execute the schedule from my kernel.php .

$schedule->command('emails:birthday')->daily()->timezone('America/Caracas');

How should you proceed so that my command runs daily at midnight?