Sort data from the MYSQL field

In a field of the database in mysql some logs are saved that each user makes in the system, which keeps them like this:

• - > keys < - - > fields < -
• visits_id: 0
• run (new): 11111111-1
• start_date (new): 2017-11-21
• new_date (new): 2017-11-21
• uurr (new): 65
• reason (new): 11
• observations (new): SURPRISED BY TAKING PENCILS.

and the question is how I can order or format that data, so it looks like this:

• Run: 11111111-1
• start_date: 2017-11-21
• deadline: 2017-11-21

Thanks