Google does not use the meta description when indexing URL

6

I understand that the fact of using a meta-description does not mean that Google is going to use that, you may consider that another portion of the text is more important. The fact is that in the code I have defined that the meta-description is the 153 characters of the article:

<meta name="description" content="PlayerUnknown’s Battlegrounds es uno de los juegos más jugados desde que salió en acceso anticipado hace 4 meses. En este tiempo ha conseguid...">

However Google has taken me as a description the text that I posted when sharing it on Twitter:

Is there any way I can take the description I have indicated with the meta-description?

I edit to add all the goals I use:

tags of your website - >     PlayerUnknown's Battlegrounds beats record of users on Steam          

<!-- Google Authorship and Publisher Markup -->
<link rel="author" href="https://plus.google.com/u/0/b/110202439295145211518/110202439295145211518">
<link rel="publisher" href="https://plus.google.com/u/0/116771246502120537611">

<!-- Schema.org markup for Google+ -->
<meta itemprop="name" content="PlayerUnknown's Battlegrounds bate record de usuarios en Steam">
<meta itemprop="description" content="PlayerUnknown’s Battlegrounds es uno de los juegos más jugados desde que salió en acceso anticipado hace 4 meses. En este tiempo ha conseguido vender más de 6 millones de copias y generar más de 100 millones de dólares, pero lo que pudo ser una moda generada por los YouTubers, ha acabado siendo un género de masas, y tod...">
<meta itemprop="image" content="https://www.laxtore.com/imagenes/articulos/pubg_30_07_2017.jpg">

<!-- Twitter Card data -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@LaXtore">
<meta name="twitter:url" content="https://www.laxtore.com/noticia/229/PlayerUnknowns-Battlegrounds-bate-record-de-usuarios-en-Steam/">
<meta name="twitter:title" content="PlayerUnknown's Battlegrounds bate record de usuarios en Steam">
<meta name="twitter:description" content="PlayerUnknown’s Battlegrounds es uno de los juegos más jugados desde que salió en acceso anticipado hace 4 meses. En este tiempo ha conseguido vender más de 6 millones de copias ">
<meta name="twitter:creator" content="@egoicantero">
<!-- Twitter summary card with large image must be at least 280x150px -->
<meta name="twitter:image:src" content="https://www.laxtore.com/imagenes/articulos/pubg_30_07_2017.jpg">

<!-- Open Graph data -->
<meta property="og:title" content="PlayerUnknown's Battlegrounds bate record de usuarios en Steam">
<meta property="og:type" content="article">
<meta property="og:url" content="https://www.laxtore.com/noticia/229/PlayerUnknowns-Battlegrounds-bate-record-de-usuarios-en-Steam">
<meta property="og:image" content="https://www.laxtore.com/imagenes/articulos/pubg_30_07_2017.jpg">
<meta property="og:description" content="PlayerUnknown’s Battlegrounds es uno de los juegos más jugados desde que salió en acceso anticipado hace 4 meses. En este tiempo ha conseguido vender más de 6 millones de copias y generar más de 100 millones de dólares, pero lo que pudo ser una moda generada por los YouTubers, ha acabado siendo un género de masas, y tod...">
<meta property="og:site_name" content="LaXtore">
<meta property="article:published_time" content="2017-07-31 14:01:47">
<meta property="article:modified_time" content="2017-07-31 14:01:47">
<meta property="article:section" content="Article Section">
<meta property="article:tag" content="Article Tag">
<meta property="fb:admins" content="EgoiCantero">
    
asked by JetLagFox 31.07.2017 в 15:30
source

1 answer

1

Do you have any item scope selected in your head or in the <html> tag that would be appropriate and recommended for a longer range scope ?

When you add tags itemprop , they must be wrapped by a main container containing the following two tags:

itemscope itemtype="http://schema.org/Event"
  

Note: If your website does not accept tags without being closed, you can do something like this: itemscope="itemscope"

Where is the "Event" at the end of the link, instead of this it should be the desired parameter to define the type of page type as you want to describe your page.

  

Examples of itemtype

     

If it's a website - https://schema.org/WebSite
  If it's an article page - https://schema.org/Article
  If it's a movie page - https://schema.org/Movie
etcetera ... Read more on schema.org

Like the examples shown in schema.org , this is how the tags they should look like if the information was somewhere around the body of the website

<div itemscope itemtype="http://schema.org/Event">
  <div itemprop="name">Spinal Tap</div>
  <span itemprop="description">One of the loudest bands ever
  reunites for an unforgettable two-day show.</span>
  Event date:
  <time itemprop="startDate" datetime="2011-05-08T19:30">May 8, 7:30pm</time>
</div>

Always wrapped with a parent element with "itemscope itemtype='http://schema.org/...'"

Thus the same applies to the meta-tags itemprop , if there is no itemscope e itemtype previously defined the information will not be verified as expected.

That should be something like:

<html itemscope itemtype="https://schema.org/Game">
  <head>
    <!-- Schema.org markup for Google+ -->
    <meta itemprop="name" content="PlayerUnknown's Battlegrounds">
    <meta itemprop="description" content="descripción...">
    <meta itemprop="image" content="image.jpg">
  </head>
</html>

Using scope in <html> to have a greater reach of itemscope , if you have other information itemprop stored around the document.

Data purification

Once this is done, you can check if everything works correctly using this tool to see if there is any error in your structured data: Structured Data Testing Tool
Which is basically a " Facebook Debugger Tool " for the Google

  

Keep in mind that after doing this, it may take a few days to update the description of the page in Google searches. But if you can see the description in the Structured Data Tool and there is no error, then everything is okay.

    
answered by 03.08.2017 в 04:57