Good evening community, I'm following a video, and how many times it plays. With your events with tag manager , to get your preview of metrics in google analytics,
I have created the following events in the datalayer, so that they can be linked (send / call) with the tags created in tag manager
What am I missing?
Thank you very much for your time
estimated to show your events in Google Analytics, not only you must create the datalayers, but in parallel in the Google Tag Manager account you must create the events with the details of the datalayers to be captured and sent to GA (including the triggers and variables to execute for the sending of events).
Although there is a solution already created in Google Tag Manager, you can:
Create custom scripts between jQuery and JS so you can complement the previous indicated script, with custom dimension, custom metrics and send more information with a single tag.
Implementing the same in your website, would create exactly the same effect, just with more lines of code (for the variables that you will have to create and call them later) .
With GTM solutions you save time in code and more control, in theory, because many times you need to perform more tasks of collecting variables with other local functions.